E-Commerce Growth
Storefront and marketplace operations across Shopify, Amazon, Walmart, and Alibaba.
Isuru Fernando
Marketing, Analytics & E-Commerce Strategist
Isuru works where marketing meets measurement. Five years across digital marketing, e-commerce, and business analytics, plus a teaching post at Cambrian College, make him fluent in both halves of the job: the campaign that gets built, and the data that says whether it worked.
- 5+ Years Experience
- Marketing + Analytics
- E-Commerce Strategy
What They Bring
What Isuru brings to Auxcura.
Performance Analytics
Campaign, customer, and ROI analysis built in Power BI and GA4.
Campaign Strategy
Multi-channel planning with a publishing rhythm and tracking behind it.
Marketing Education
Course design and delivery, applied to teams who run their own marketing.
Core Capabilities
The toolkit behind the work.
Marketing Strategy
- Campaign Planning
- Brand Guidelines
- Market Research
- Email Marketing
- Recruitment Marketing
E-Commerce Platforms
- Shopify
- Amazon Seller Central
- Walmart Seller Central
- Alibaba
- Inventory Oversight
Analytics & Reporting
- Power BI
- Google Analytics
- Excel
- Python
- R Studio
Content Production
- Photography
- Videography
- Social Strategy
- Adobe Creative Cloud
- Mailchimp
SEO & Visibility
- Semrush
- Content Strategy
- Marketplace SEO
- Listing Optimization
Teaching & Training
- Course Design
- Lecturing
- Assessment Design
- Mentoring
- Team Enablement
Experience Highlights
A path through the work.
Present
Marketing, Analytics & E-Commerce Strategist
Auxcura Inc.
Leads marketing strategy, analytics, and e-commerce growth for clients.
Mar 2026–Present
Marketing Specialist
Futurescape Landscaping
- Leads the annual marketing plan as sole marketing head
- Launched a new Shopify site and brand guidelines for consistent identity
May 2025–Present
Adjunct Professor, Digital Marketing
Cambrian College
- Delivers lectures, tutorials, and labs aligned to program learning outcomes
- Builds course material and assessments, and mentors students on career pathways
Mar 2023–Mar 2026
Supervisor
Super 8 by Wyndham
- Built dashboards and reconciliation reporting in Excel and Power BI
- Supervised front desk operations, billing accuracy, and staff training
Feb 2021–Feb 2023
Marketing Manager
Coolcept Holdings
- Managed seven brands across Amazon, Walmart, Alibaba, and Shopify
- Oversaw campaign content, inventory, budgets, and reporting accuracy
Dec 2019–Dec 2021
Marketing & Business Analyst
WNS Global Services
- Analyzed campaign performance, customer trends, and ROI to guide marketing spend
Education & Credentials
Credentials behind the work.
Education
Graduate Certificate in Business Analytics
Cambrian College
MBA in Marketing
University of Bedfordshire
Postgraduate Diploma in Digital Marketing
Chartered Institute of Marketing
Bachelor of Business Administration (Hons)
University of Bedfordshire
Diploma in Business Administration
PSB Academy
Certifications & Courses
- Data Analytics CertificateGoogle
- Associate MemberChartered Institute of Marketing UK
- Digital Marketing SpecialistLinkedIn
- Content Marketing for SEO and AI SearchSemrush
- Semrush for Digital AgenciesSemrush
- Deploying and Maintaining Assets in Power BIDatacamp
- Financial Forecasting in PythonDatacamp
- Digital Marketing AssociateMeta
- Social Media MarketingHubSpot
- Ad Server CertificationAmazon
- ProAdvisorQuickBooks
Client Impact
How Isuru supports clients.
Marketing becomes measurable
Plans tracked from day one, so a campaign is judged on what it produced.
Products become findable
Storefronts and listings structured so products are visible and sell.
Data becomes decisions
Dashboards that surface trends leadership can act on without a translator.
Content stays consistent
Planning and publishing routines that hold when the team gets busy.
Next Step
Build with Auxcura.
Tell us what you are building and we will bring Isuru and the right people to it. Reach us at connect@auxcura.com.